Knowledge Hub — SEO, GEO & AEO Glossary

When an AI model mentions, recommends, or references your brand in its generated response.

Automated bots used by AI companies to index web content for training data and real-time retrieval.

AI-generated summaries that appear at the top of Google search results for certain queries.

The percentage of AI-generated responses in your category that mention or recommend your brand.

The practice of optimizing content so that AI-powered answer engines cite your brand in their responses.

The process of establishing your brand as a trusted, expert source through backlinks, mentions, and quality content.

A link from an external website pointing to your website, serving as a vote of confidence in your content.

Any reference to your brand name on the web, whether or not it includes a hyperlink.

An HTML element that tells search engines which version of a URL is the preferred one to index.

Strategically creating and distributing content designed to be cited by AI models.

Analyzing competitor websites to identify their ranking strategies, content gaps, and link building opportunities.

A group of interlinked content pieces organized around a central pillar topic to build topical authority.

How easily AI models can identify, parse, and cite specific information from your content.

The value, accuracy, depth, and usefulness of content as evaluated by search engines, AI models, and human users.

A plan for creating, publishing, and managing content that serves business goals and user needs.

Systematically improving the percentage of website visitors who take a desired action.

Google's set of metrics measuring real-world user experience: loading performance, interactivity, and visual stability.

The ability of search engine and AI bots to discover and access all pages on your website.

Earning online media coverage, backlinks, and brand mentions from authoritative websites and publications.

A score predicting how well a website will rank in search results, based on its backlink profile strength.

Identical or very similar content appearing on multiple URLs, which can confuse search engines and dilute rankings.

Google's quality framework for evaluating content based on the creator's experience, expertise, authority, and trustworthiness.

The practice of building a clear, consistent, and authoritative entity profile for your brand across the web.

A highlighted answer box at the top of Google search results that directly answers a user's query.

Optimizing your digital presence so generative AI platforms recommend and cite your brand.

Google's analytics platform for measuring website traffic, user behavior, and conversion events.

Google's free tool for monitoring your site's search performance, indexing status, and technical health.

The process by which search engines store and organize web pages in their database for retrieval.

Links between pages on the same website that help users navigate and distribute ranking authority.

The recommended format for implementing structured data, using JavaScript Object Notation for Linked Data.

The process of discovering and analyzing search terms people use to find information, products, or services.

A structured database of entities and their relationships used by search engines to understand and connect information.

Improving a specific web page to maximize conversions for targeted traffic from ads, search, or AI referrals.

The practice of acquiring hyperlinks from external websites to improve search authority and rankings.

The process of optimizing your brand presence specifically for large language model outputs.

HTML elements that provide search engines with information about a page's content, including title and description.

Optimizing individual web page elements like titles, headings, content, and internal links for search visibility.

How quickly a web page loads and becomes interactive for users.

Information that is encoded directly into an AI model's weights during pre-training.

A comprehensive, long-form page that covers a broad topic extensively and links to related cluster content.

A technique where AI models fetch real-time information from external sources before generating a response.

Enhanced search result displays that include additional information like ratings, prices, or FAQ dropdowns.

A text file that tells search engine and AI crawlers which pages they can and cannot access on your site.

Structured data code added to web pages that helps search engines and AI models understand your content.

The underlying purpose behind a user's search query — whether informational, navigational, commercial, or transactional.

Special result types in search engine results pages beyond traditional blue links, including snippets, maps, and AI Overviews.

Organized data formats that help search engines and AI understand the specific meaning of your web content.

Optimizing website infrastructure and server-side elements to improve crawling, indexing, and rendering.

A website's perceived expertise on a specific topic, built through comprehensive, interlinked content coverage.

The massive dataset of text used to train a large language model, which shapes its knowledge and responses.

Elements on your website and across the web that demonstrate credibility and reliability to users and search systems.

The overall experience a user has when interacting with a website, including usability, accessibility, and satisfaction.

The collection and analysis of website data to understand user behavior and measure marketing performance.

A file that lists all important pages on your website, helping search engines discover and index your content.

A search query that is answered directly on the results page, so the user never clicks through to a website.