About Us
MarketingBuckle did not start with a polished business plan. It started with years of grinding, learning the hard way, losing clients, and rebuilding from scratch, until AI search changed everything and the pieces finally clicked.
Our Story
From Zero Knowledge to Deep Expertise
Back in 2017, Faizan Babar stepped into digital marketing barely knowing what SEO stood for. No mentor, no agency background, just raw curiosity and a willingness to figure things out the hard way. The early years were rough: failed campaigns, strategies that went nowhere, and clients who walked away because the results were not there yet.
But every failure sharpened the edge. Losing a big client taught more than any course ever could. Over the next several years, Faizan went deep into technical SEO, content strategy, on-page optimization, link building, and full-stack development, building real expertise through hands-on execution, not theory.
Then in early 2023, AI search started evolving rapidly. ChatGPT was answering questions, Perplexity was citing sources, and Google started rolling out generative features. Most marketers ignored it. Faizan got curious and started digging. A year later, he was deep into it, testing strategies, studying how these models decide which brands to recommend, and implementing approaches that actually moved the needle.
That is where MarketingBuckle was born. Not from a boardroom, but from 8 years of grinding, failing, learning, and finally understanding both traditional search and the AI models reshaping how people discover brands. What sets us apart is that Faizan is not just a strategist — he is a developer who builds the tools, automation, and systems that execute these strategies. Today, we help brands across SaaS, eCommerce, Healthcare, and Fintech get found wherever their customers are searching.
Our Mission
Make Your Brand Impossible to Ignore
Search is evolving. People discover brands through Google, through ChatGPT, through Perplexity, through AI-powered answers. Our mission is to make sure your brand shows up everywhere that matters, whether someone is typing a query or asking an AI for a recommendation.
The Founder
Meet Faizan Babar
Founder & Head of Strategy. Digital marketer turned AI search specialist, and the driving force behind MarketingBuckle.
Faizan Babar
Founder & Head of Strategy
MSc Digital Marketing with AI, University of South Wales, Cardiff 🏴
Started in digital marketing in 2017 without knowing much about SEO. No agency background, no formal training. Just curiosity and a refusal to stay surface-level. The early years were full of mistakes, failed campaigns, and lost clients, but each one taught something that no course or certification could.
By the time AI search started evolving in early 2023, Faizan had spent years building deep expertise across technical SEO, content strategy, link building, and full-stack development. When ChatGPT and Perplexity started recommending brands, he did not wait for a playbook. He started digging, experimenting, and figuring out how these models actually decide what to cite. A year later, he was implementing strategies that helped brands get recommended by AI platforms.
Beyond strategy, Faizan is a developer who builds applications, automation workflows, and AI-powered tools. He works across the modern AI stack from APIs to production systems. This means he does not just plan strategies, he engineers the systems that execute them at scale.
Holds an MSc in Digital Marketing with AI from the University of South Wales, Cardiff. 8+ years deep in the SaaS and startup ecosystem, with cross-sector experience spanning eCommerce, finance, healthcare, and travel. His deepest expertise lies in scaling brands through organic channels and understanding how AI models select which brands to recommend.
Our Values
What Drives Everything We Do
These four principles guide every strategy we build, every piece of content we create, and every recommendation we make.
Innovation First
We operate at the frontier of search technology. Our team continuously researches LLM behavior, AI citation patterns, and generative search algorithms so our clients always stay ahead of the curve.
Radical Transparency
No black-box tactics. No vanity metrics. We share exactly what we are doing, why we are doing it, and how it impacts your bottom line. Our clients have full visibility into every campaign.
Results Over Activity
We measure success by one metric: revenue impact. Every strategy, every piece of content, every link we build is reverse-engineered from the business outcome our clients need to achieve.
Ethical AI Optimization
We believe in optimizing for AI search the right way. That means building genuine authority, creating truly valuable content, and never manipulating AI models through deceptive practices.
Our Tech Stack
Enterprise-Grade Tools. Data-Driven Results.
We use the best tools in the industry so our clients benefit from deep data, actionable insights, and capabilities that drive measurable growth.
Google Search Console
Core performance data and indexing insights
Semrush
Keyword research, competitor analysis, and rank tracking
Ahrefs
Backlink analysis and content gap discovery
Surfer SEO
AI content optimization for topic authority
Screaming Frog
Enterprise-grade technical SEO crawling
Clearscope
Content intelligence for search relevance
Common Questions
Frequently Asked Questions
Everything you need to know about MarketingBuckle.
MarketingBuckle was founded in 2024 by Faizan Babar. With an MSc in Digital Marketing with AI from the University of South Wales, Cardiff, and 8+ years in digital marketing, Faizan witnessed the AI search revolution firsthand starting in early 2023 and built MarketingBuckle to help brands navigate both traditional and AI-powered discovery channels.
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Learn How We Drive Results
Ready to Work with the AI Search Experts?
Book a free consultation and learn how MarketingBuckle can make your brand the one AI recommends.